Competitive Strategy and Innovation

This course aims to help strategic leaders to make informed decisions about fostering and resourcing the right innovations for the most positive business impact. Organisations can leverage innovation strategically to gain an advantage over their competitors. Learning to relate organisational resources to market value; students will be encouraged to favour a resourced-based view of the firm; instead of primarily adopting a microeconomic perspective. In order to foster a resource-based perspective; students will become familiar with the study of competition before learning about the fundamental definitions of innovation management - ranging from its applicability to evaluation through to design.