CPD Courses

Magic & Logic revisited. A pragmatic approach to improving marketing effectiveness and efficienc

Training Course ISBA

About the CPD course

Magic & Logic are the two key areas of marketing. Both are vitally important to a successful outcome, yet they demand very different techniques and stakeholder management. This workshop will practically explore and illuminate how the principles of M&L can drive real marketing improvement.


We are a representative membership body offering expertise unique advantages for members cost savings and campaigning for advertiser freedoms.

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