About the CPD course
Based on the SPIN selling concept, the purpose of this course is to present a practical, contemporary framework for sales management. It starts with techniques to identify customer's business drivers, uncover customer needs and qualify opportunities and determine a company's position in the market. It also explores modern sales techniques for facilitating customer's buying decisions. It focuses on sales pitch and adding value to customers. The course focuses on developing an overall understanding of operational sales management.
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