This course is a practical introduction to how you can use data and data science techniques to improve marketing insights and manage customer interaction in web-based environments. Its content is aimed at people charged with delivering real engagement with their organisation’s clients in a digital age. Offering a practical use of data science for marketing insights it aims to help you enhance customer acquisition; retention and grow your customers’ lifetime value. Taking place over six weeks; each week will contain a mix of taught material; self-study; activities and practical exercises all carried out online.
The Southampton Data Science Academy is a partnership between the Web Science Institute at the University of Southampton and Cambridge Education Group. The SDSA was established to bridge the data skills gap, providing research-informed industry-focused education and training.
The courses are designed to address the demands of our increasingly data-driven world, helping ambitious individuals around the world to master the powerful tools of Data Science: business and data analysts, marketers, engineers, developers, economists, scientists, researchers, entrepreneurs, designers, and nascent data scientists.