This free; modular online course has been designed in collaboration with the UK's broadcasters and advertising community to help you tool up on today's TV. Whether you're new to TV; an advertising all-rounder or a media pro looking for a refresher; TV Masters provides the key skills and know-how you need to get the most out of today's TV. From the latest advanced TV solutions to the practicalities of planning and buying a TV campaign; it covers all the existing and emerging ways brands can work with TV to deliver business success.
Thinkbox is the marketing body for commercial TV in the UK, in all its forms. It works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV.
Its shareholders are Channel 4, ITV, Sky Media, Turner Media and UKTV, who together represent over 99% of commercial TV advertising revenue through their owned and partner TV channels.
From ensuring that the facts about TV are known (and myths challenged) to understanding how and why TV advertising works, explaining how TV is changing, showcasing innovative and affordable solutions and constantly providing the rigorous proof of effectiveness that advertisers need, Thinkbox is here to help businesses meet their marketing objectives.