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Mobile Telephony CPD Courses and Workshops Available

  • ISBA

    Getting the best work and greater value from your agencies

    ISBA

    A thorough grounding in what makes agencies produce their best work and deliver greater value for your brand or business.

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  • ISBA

    Understanding agency finances and their impact on commercial arrangements

    ISBA

    A review of how agency finances operate and the implications for remuneration negotiations and commercial controls.

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  • ISBA

    Magic & Logic revisited. A pragmatic approach to improving marketing effectiveness and efficienc

    ISBA

    Magic & Logic are the two key areas of marketing. Both are vitally important to a successful outcome, yet they demand very different techniques and stakeholder management. This... Read more

  • ISBA

    Evaluating agency performance

    ISBA

    Getting the best out of your agencies and being sure they are getting the best out of you.

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  • ISBA

    Best practice agency pitches, appointment and alignment

    ISBA

    A practical guide to shortlisting and appointing the right agencies for both short and long term benefit.

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  • ISBA

    Agency remuneration and payment by results

    ISBA

    Getting to grips with agency fee structures and maximising the benefits of reward-based remuneration.

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  • ISBA

    Effective campaign management skills

    ISBA

    A thorough grounding in how to manage the creative development process to ensure smooth delivery of multi-channel campaigns.

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  • ISBA

    Briefing and managing your agencies for integrated campaigns

    ISBA

    Getting agencies to work productively together shouldn’t be the challenge it often is. Find out how you can encourage collaboration.

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  • ISBA

    Better briefing - writing and delivering the marketing communications brief

    ISBA

    Agency briefing must start with the right introduction to business objectives and the marketing strategies for achieving them

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  • ISBA

    Briefing and appraising creative ideas

    ISBA

    Helping marketers to improve their briefing techniques and appraise creative ideas more effectively, to inspire excellence in their agencies.

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  • ISBA

    Understanding TV commercial production

    ISBA

    An up-to-the-minute insight from leading consultants actively engaged with major advertisers in the control of the full spectrum of advertising production.

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  • ISBA

    How to work with your media agency and ensure the best ROI from your budget

    ISBA

    A one day course on the ins and outs of the media world.

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