A free-to-attend online webinar session. Topic: Hotel operators have been forced to rethink how to position and promote themselves effectively in recent months. As lockdown measures and international travel restrictions continue to relax; do GMs think that communications should emphasise hygiene and security; or stress hospitality and lasting experiences for example? What kind of operational adjustments; procedures and promotions will complement these different messages to different audiences? Join this discussion to hear what leading 3; 4 and 5-Star hotel GMs have learnt from this period; and the key levers that they’re focusing on to encourage guests back to their properties.