Digitization has given rise to a new generation of unpredictable and connected consumers – and competitors! Being customer-centric just isn’t enough anymore. If you want your business to thrive; it needs to do more than satisfy – it needs to capture; create and empower. Procurement has a major role to play in cost reduction and enterprise value creation – development and transformation of procurement across the Middle East is essential. The Summit will feature an executive line-up of supply chain and procurement leaders; new and innovative delivery formats – including debates; fireside chats and peer-to-peer focus group workshops.