The industry of advertising plays a crucial part in our everyday life. It creates an impact on how we think and how we mould our attitude towards ourselves and the world around us. Advertising imparts learning on forms of behaviour in many daily situations and unconsciously we are influenced by it. The pressure of advertisement is growing every day and a significant amount of money is allocated by companies and organizations on advertising. It plays a dynamic role in any organization that aims to achieve its marketing objectives. This certificate in strategic advertising is designed for learners with existing knowledge and several years of experience or has graduated from advertising; marketing; mass communication; multimedia; PR and other related majors. Learning is pitched at a level to help develop; enhance; and learn sophisticated techniques in advertising.