Agents; developers; property and construction companies in the Middle East are battling to maintain profit margins amidst tighter government regulation; geopolitical instability and reduced oil price. With the rising power of aggregators and the sharing economy; the residential and commercial property value chain is being disrupted and traditional players are turning to new technological innovations to compete. Digital transformation will change the way property is bought; sold; rented; designed; built and managed. From streamlining documentation process and more efficient customer marketing; to allowing tenants to access building amenities though an app. Technology is having a transformative impact across the entire value chain.