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This four-day course covers the basics of market research and introduces several advanced techniques to gain real and in-depth insight to help make better business decisions. In addition to explaining how to write a good brief and choose the best agency; the programme identifies how observations from research get crafted into insights and how this can then be measured simply via NPS along a customer experience map. The learning is very practical; and is rich in case studies and real-life examples. The application-based content is highly transferable into the workplace with new skills; reference templates and inspirational stories to drive business forward.

Dusit Thani Hotel
Sheikh Zayed Rd
Near Financial Centre Metro Station
Dubai

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