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Organisation Description

The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes). The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and is responsible for writing the Advertising Codes. The ASA and CAP are committed to regulating in a way that is transparent, proportionate, targeted, evidence-based, consistent and accountable.

CPD Courses and Workshops Available

  • Social Media

    Online Course | Advertising Standards Authority ASA

    Advertising Standards Authority ASA

    This module covers how and when the CAP Code applies to social media; as well as looking at which types of social media posts are likely to be covered by the Code; and why.

  • Alcohol Advertising

    Online Course | Advertising Standards Authority ASA

    Advertising Standards Authority ASA
    The rules surrounding alcohol advertising are strict. However; it is still possible to come up with creative; effective ads that comply with the Advertising Codes. This module will cover the key rules that an alcohol marketer needs to know.
  • Food and Soft Drink Advertising to Children

    Online Course | Advertising Standards Authority ASA

    Advertising Standards Authority ASA

    This course will give you an overview of the main rules that apply when advertising food and soft drink products to children in non-broadcast media. It will also take you through some exercises to put your understanding into practice and will end with an assessment to test what you’ve learned.

  • Gambling Advertising

    Online Course | Advertising Standards Authority ASA

    Advertising Standards Authority ASA

    This course provides gambling advertisers with all of the tools they require to produce ads that comply with the rules.

  • Misleading Advertising Part One

    Online Course | Advertising Standards Authority ASA

    Advertising Standards Authority ASA

    On this course you will discover how to avoid creating advertising that could inadvertently mislead your customers; and create campaigns that comply with the rules. This course focuses on how to deal with aspects of ‘free’; ‘comparisons’ and ‘availability’ in your ads.

  • Misleading Advertising Part Two

    Online Course | Advertising Standards Authority ASA

    Advertising Standards Authority ASA
    On this module you will learn the importance of having the evidence to back up your claims; making sure any qualifications are clear; and how to avoid misleading your customers with the use of endorsements and testimonials.
  • Misleading Advertising Part Three

    Online Course | Advertising Standards Authority ASA

    Advertising Standards Authority ASA
    This module will look further at some of the key issues relating to misleading advertising; including exaggeration; pricing; guarantees and after-sales service. The course provides you with authoritative advice and guidance on how to create campaigns that comply with the rules.
  • Promotional Marketing

    Online Course | Advertising Standards Authority ASA

    Advertising Standards Authority ASA

    This online training module has been designed to provide marketing; advertising and compliance professionals with all of the tools they require to run effective and compliant promotions.

  • Insiders Guide to the ASA and CAP

    Online Course | Advertising Standards Authority ASA

    Advertising Standards Authority ASA
    An Insiders’ Guide to the ASA & CAP will cover all of the essential rules and information required to create advertising campaigns that stick to the UK advertising rules; the CAP Advertising Code.
  • Motoring eLearning

    Online Course | Advertising Standards Authority ASA

    Advertising Standards Authority ASA

    This course provides motoring advertisers with the tools they require to produce ads that comply with the rules.

Advertising Standards Authority ASA
Mid City Place, 71 High Holborn
London
WC1V 6QT

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