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Organisation Description

Asbicon meets the needs of Management of Aspiring brands who are looking for Growth Solutions and dissatisfied with Multiple Single Service Agencies with generic sector focus. Asbicon is an Advisory and Creative Agency specialising in Consumer Goods and Services Sector that enables Retail & Distribution effectiveness. Our domain focus has given us the opportunity to support organizations in more than 50 countries.

Our founders have over 20 years of experience in enabling Retail & Distribution effectiveness in the Consumer Goods, Services and Retail sector which includes Sales & Marketing line experience in Europe & Asia with blue chip companies such as Procter & Gamble, ICI Paints (Dulux), Bottlers of Pepsi & Perfect Bakeries.

CPD Courses and Workshops Available

  • G1 – Channel; Customer and Consumer Landscape Mapping

    Online Course | Asbicon

    Asbicon

    As a sales professional; your objective is to target and seize the right opportunities; control costs and maximize revenues. The key to achieve your objective is to map your sales journey (i.e.; Customers and Channel) to leverage existing markets and widen scope to seek new markets. Effective Channel and Customer Mapping not only ensures growth and sustainable increase in profits but also helps in creating a win-win situation for you and your customers. This learning capsule is designed to help you build a targeted sales territory plan for every customer segment using proven practices and industry insights. It will also help you build important customer relationships; and gain insights to develop and grow potential accounts.

  • G2 – Understanding the Customer; Shopper & Consumer

    Online Course | Asbicon

    Asbicon

    The nucleus of every successful business is to know and understand their customer’s need and wants. Whether you sell directly to individuals or other businesses; emphasis on needs and wants will help build significant and persuasive value propositions to meet both current and future needs of customers. This learning capsule is designed to get a detailed understanding of the customer’s path to purchase journey for effective business decisions and building competitive advantages.

  • G3 – Structured Selling Framework

    Online Course | Asbicon

    Asbicon

    The role of a salesperson has evolved from traditional product-focused to need-based selling. Successful salespersons are people who have experience in problem-solving; and follow a structured approach to identify and cater to customer’s needs and challenges. Following a need-based approach will help you develop customized value added solutions for the entire sales process. Whether you are selling a new or an existing product; your selling approach should be to apply the right strategies; tactics and techniques to achieve business objectives; while establishing and maintaining a preferred position amongst your customers. This learning capsule will cover proven sales practices/ strategies to help you plan and prepare for effective and productive sales calls.

  • G4 – Basic Negotiation

    Online Course | Asbicon

    Asbicon

    Negotiation is inevitable – whether it is Account Management; Budgeting; Resource Allocation or simply buying and selling of products and services. In any situation; it is imperative to follow a systematic and a structured Negotiation approach to reach mutually beneficial agreements and create value for the organisation by achieving/ exceeding objectives. This learning capsule is designed to gain an understanding of the techniques and approaches in Negotiation to positively influence outcomes. Along the way; you will also gain insights on how effective negotiating skills can help overcome a wide range of business challenges.

  • G5 – Basic Distributor Management

    Online Course | Asbicon

    Asbicon

    Distribution networks are an important part of the overall sales and marketing strategy of the company. Companies rely on the distributors to sell their products across channels; while adhering to the brand promise and values. The key to effectively manage distributors is to recognize them as partners and continuously seek their inputs in developing the overall sales/ channel strategies. Building strong and successful relationships with distributors require enhanced skills and competencies. In this learning capsule on Basic Distributor Management we will look at how the Sales Fundamentals should be applied with a distributor and the different skills required to help you develop a consistent approach to build and develop your distribution network partnerships.