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Organisation Description

For more than 25 years, we have worked with students across all sectors including private, public and not-for-profit organisations to develop their PR and marketing skills and capabilities. Founded in 1991, we have grown to become an international expert provider of Marketing knowledge, skills and development. Our faculty of 49 tutors has helped over 8,000 people gain a qualification and enhance their careers

CPD Courses and Workshops Available

  • Demystifying Digital Marketing

    Training Course | Cambridge Marketing College

    Cambridge Marketing College

    More has changed in marketing in the last two years than in the previous fifty. (Adobe; Digital Trends Report). Need to understand better the challenges and opportunities from the fast moving world of digital technologies and their role in marketing today? This one day course provides an overview to new digital concepts and gives you practical tools to use. Course Content includes- a) Digital Disruption – what it is and what it might mean for you; b) how digital has re-invented the marketing mix; product; Price; Place and Journey; c) The Customer Journey; d) Acquisition; conversion and retention and the tools that matter; e) Some tools of digital marketing; including email. PR. mobile; search; and advertising; f) Social Media – opportunities and challenges. Cambridge Marketing College; Swavesey; CB24 4AA

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