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Organisation Description

Mezzo Labs is a digital intelligence consultancy. We use data science to fuel sublime customer experiences. From data strategy, through set-up and analysis, to orchestration and optimisation, we provide a full suite of professional services to make your marketing work smarter with your martech and analytics platforms. We put our expertise to good use developing and running training courses filled with plenty of real life examples to bring the theory to life.

CPD Courses and Workshops Available

  • Google Analytics Advanced Technical

    Training Course | Mezzo Labs

    Mezzo Labs

    This Google Analytics Advanced Technical training course provides a thorough understanding of how data is collected on a website. You will be able to confidently assess your website and ensure the data you are making decisions from is accurate. Our certified experts will train you on subjects such as advanced tracking; campaigns and conversions. Where you find errors in data onsite; you will also be taught how to debug glitches to resolve problems.

  • Introduction to Data Manipulation with Python

    Training Course | Mezzo Labs

    Mezzo Labs

    The Introduction to Python for Web Analysts course covers core fundamentals of the programming language from the perspective of a Web Analyst. This hands-on training will provide familiarity with Python and confidence to start using this programming language to aggregate and visualise data.

  • Python Fundamentals for Web Analysts

    Training Course | Mezzo Labs

    Mezzo Labs

    Python Fundamentals for Web Analysts will take you through the introductory concepts of Python; such as setting up and data structure basics to provide an overview of terminology; tools; packages and data structures that can be applied in an analytics environment.

  • Tableau Fundamentals

    Training Course | Mezzo Labs

    Mezzo Labs

    This hands-on Tableau Fundamentals training course is designed to get you up and running with Tableau. We cover the Tableau interface; connecting to data sources and creating your first visualisations; together with plenty of tips on how to make sure your graphs are as insightful as possible. After the Tableau Fundamentals course; you will be able to explore your business’s data in powerful and intuitive new ways; build interactive dashboards and combine data to identify trends and derive powerful new insights.

  • Tableau Intermediate

    Training Course | Mezzo Labs

    Mezzo Labs

    Our Tableau Intermediate training course will help you take your foundation Tableau skills to the next level. This one-day hands-on training course will cover blending data sources; advanced data techniques such as forecasting and clustering as well as creating your own dashboards for guided analytics and insight. This course will use example data sets to help you practice the concepts being taught and train you to become more adept at presenting your findings sets in impactful ways.

  • Google Analytics Introduction

    Training Course | Mezzo Labs

    Mezzo Labs

    This Google Analytics; one-day Introduction training course will familiarise you with the GA interface and how to navigate it; key definitions and which metrics to use; as well as the standard reports and what they can tell you. Learn which of the standard reports to use to answer different questions and understand how to set up and measure campaign performance. This course doesn’t assume any prior knowledge of the tool or any technical capability.

  • Adobe Analytics Introduction

    Training Course | Mezzo Labs

    Mezzo Labs

    This Introductory Adobe Analytics bespoke training course is designed for users with access to an Adobe Analytics account. The course will be tailored to your existing set up and will cover all the fundamentals of Adobe Analytics; such as reporting architecture through varying report suites and understanding differences between traffic and conversion variables. This one-day classroom-based course will provide you with the basic principles of reporting including the concepts of eVars and sProps – allowing you and your team to pull tailored data sets for clear performance insights.

  • Introduction to Google Tag Manager (GTM)

    Training Course | Mezzo Labs

    Mezzo Labs

    This course will help participants to get a clear understanding of how GTM operates on any website. It will also enable participants to understand the different types of tags; triggers; and variables that can be used to collect data.

  • Tealium IQ Fundamentals

    Training Course | Mezzo Labs

    Mezzo Labs

    Our Tealium training course is designed to give a complete overview of how the Tealium IQ tool works. We will look at the different types of tags; load rules and data mappings; and scripts; to understand how to collect the right data from your site; as well as how to use a data layer for a more robust data collection structure. We include plenty of exercises for you to practice all the key elements of the course. Our Tealium training will leave you confident in understanding the Tealium IQ interface; its core capabilities; how to set it up; check for errors; and manage it.

  • Adobe Target Training

    Training Course | Mezzo Labs

    Mezzo Labs

    Adobe Target training is great for any CRO analytics looking to understand how to best utilise features of Adobe Target. This course will help you to understand the main concepts of CRO and website testing and how to apply them effectively.

  • Google Analytics Intermediate

    Training Course | Mezzo Labs

    Mezzo Labs

    Google Analytics Intermediate training helps you to get a clear understanding of how GA operates. It will help you to understand the data collection of GA and how conversions; goals; and drop offs are tracked. You will understand metrics; custom dimensions; segmentation and filtering; as well as how custom reports and dashboards work.

  • Adobe Workspace

    Training Course | Mezzo Labs

    Mezzo Labs

    Adobe Workspace training will help you to understand Workspaces capabilities and limitations. It will walk you through the differences between Workspace vs. Analytics and charts vs. visualisations. It will also help you to understand and use the advanced and additional features of Workspace.

  • Mobile Analytics

    Training Course | Mezzo Labs

    Mezzo Labs

    Mobile Analytics training is essential for any digital marketer or web analyst looking to make the most of their mobile traffic data. It will help you understand what you can and can’t gain from mobile analytics and how to define mobile analytics success.

  • Adobe Analytics Advanced

    Training Course | Mezzo Labs

    Mezzo Labs

    This Advanced Adobe Analytics bespoke training course is for users with an active Adobe Analytics account. The training will delve into the more complex features and functionalities including Workspace in your Adobe Analytics account. This one-day classroom-based course will demonstrate the flexibility of the workspace environment for querying the data and allow you to start treating your data more intelligently – allowing you and your team to interrogate the data further. You will leave this course knowing how to navigate your way through Workspace to set up and manage bespoke queries and extract large datasets using robust queries for automated reports.

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