The Museum of Brands, Packaging and Advertising in London examines the history of consumer culture from Victorian times to the present day. The museum was set up as a registered charity in 2002. The museum features over 12,000 original items including domestic “everyday” products, packaging, posters, toys and games.
CPD Courses and Workshops Available
Let’s Make Copy Great Again – Copywriting Masterclass with Phil Woodford
Seminar | Museum of Brands, Packaging and Advertising
In the earlier days of advertising celebrated at the Museum; words had a magical allure. Copywriters were expected to write compelling stories in simple press ads; which took both stamina and craft skill. Today; some would argue we live today in a world of visual overload. So is there a danger the importance of great copy gets overlooked? In this practical workshop you will discover the evolution of copywriting in branding and undertake practical activities for discussion and critique. Phil Woodford is director of Here Comes The Cavalry Ltd and Course Director at the Chartered Institute of Marketing.