Mastering Marketing Analytics

Training Course • Cambridge International Qualifications

About the CPD course

This program is designed for large and small organizations that are overloaded with data about customers choices. The knowledge and skill of utilizing this stored data to interpret the wealth of quality responses and better decisions is the aim of this short course. Not only to interpret but to justify the decisions taken directed by the analytics system is another objective of this course that is much needed in an uncertain world today. Marketing analytics enables marketers to measure; manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications; marketing analytics can offer profound insights into customer preferences and trends; which can be further utilized for future marketing and business decisions.

CPD Provider

Cambridge International Qualifications

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Cambridge International Qualifications

Cambridge International Qualifications (CIQ) is a professional awarding organization incorporated in the UK and its subsidiary of Westford Education Group which is in higher education since 2009. CIQ aims to develop and accredit qualifications which meet the ongoing needs of learners and the corporate sector ensuring individuals have access to opportunities for personal and professional development.