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The Institute of Direct & Digital Marketing (IDDM) explains that maintaining your Continuing Professional Development helps acquire personal qualities required throughout life and recognises ongoing professional advancement. CPD can increase personal satisfaction from work and help improve the contribution made to the success of organisations. The IDDM requires members to complete a minimum of 35 hours CPD per year to maintain sufficiently high standards of professional competence. The Chartered Institute of Public Relations (CIPR) requires all members to complete CPD, which must equate to at least 60 points and be submitted by 28th February each year. Wherever possible evidence of completing CPD must be logged, and can include certificates of attendance, results certificate for examinations or courses completed, and confirmation letters from the CPD event organisers. The CIPR considers Continuing Professional Development as part of being a professional, and as helping to ‘build the skills to meet tomorrow’s challenges’.