Consumer Behaviour

Training Course • London School of Business and Finance

About the course

This course explains marketing concepts when analysing consumer behaviour through the use of theoretical models and practical examples. The course stimulates consideration of the characteristics of individual consumers, such as demographic and behavioural variables, in an attempt to understand peoples needs, desires and what leads them to be faithful to brands and encourages them to make purchases.

Provider

London School of Business and Finance

LSBF attracts the most talented and ambitious candidates from more than 150 countries worldwide and works together with its corporate partners to develop programmes structured with an up-to-date and international perspective in mind.