This interactive and practical course will teach you how to write effective press releases; understand what journalists are looking for and employ strategies that will give you the edge. Youll learn how to; identify ideas that are genuinely newsworthy; understand what journalists are looking for in a press release; structure and write accurate; succinct; readable and engaging content; craft attention-grabbing headlines and introductions; find your target journalists; build contacts and liaise with the press; plan and launch effective media campaigns. Individual analysis of your writing and post-course access to The complete business writer e-learning will reinforce what you learn.
At Emphasis, we know that business writing is something that, worldwide, millions of people struggle with. So we’ve made it our mission to help them.
Since we set out in 1998, we’ve helped more than 50,000 people write better documents, email and web content – mainly through the 5,000 courses that we’ve run for organisations across the globe.
Because we are specialists, we can create bespoke in-company courses in any area of written communication, from how to reply to a complaint email through to how to write a bid for a national rail franchise. Our in-house team of experts includes specialists in report writing, preparing speeches for senior executives and writing English for speakers of other languages.