This course is ideal if you need to write any kind of online content. This includes writing for intranets; for blogs and for any other web page. Youll learn to: win attention by writing great headlines; engage your audience and put key information first; build a logical structure for your web pages; make the most of links; use the latest search engine optimisation (SEO) techniques to get noticed (and know which methods to avoid); avoid grammar and punctuation traps; proofread content. Individual analysis of your writing and post-course access to The complete business writer e-learning will reinforce what you learn.
At Emphasis, we know that business writing is something that, worldwide, millions of people struggle with. So we’ve made it our mission to help them.
Since we set out in 1998, we’ve helped more than 50,000 people write better documents, email and web content – mainly through the 5,000 courses that we’ve run for organisations across the globe.
Because we are specialists, we can create bespoke in-company courses in any area of written communication, from how to reply to a complaint email through to how to write a bid for a national rail franchise. Our in-house team of experts includes specialists in report writing, preparing speeches for senior executives and writing English for speakers of other languages.
