This course will give you a comprehensive understanding of how to plan; structure and write effective and engaging communications that satisfy and delight every customer. Youll learn how to: show empathy and build rapport; easily build a logical structure using the SCRAP formula; get your message across; match your tone and level of language precisely to each reader; understand and address all of your customers issues; leave a positive impression; use correct grammar and punctuation. Individual analysis of your writing and post-course access to The complete business writer e-learning will reinforce what you learn.
At Emphasis, we know that business writing is something that, worldwide, millions of people struggle with. So we’ve made it our mission to help them.
Since we set out in 1998, we’ve helped more than 50,000 people write better documents, email and web content – mainly through the 5,000 courses that we’ve run for organisations across the globe.
Because we are specialists, we can create bespoke in-company courses in any area of written communication, from how to reply to a complaint email through to how to write a bid for a national rail franchise. Our in-house team of experts includes specialists in report writing, preparing speeches for senior executives and writing English for speakers of other languages.
