The Storytelling Mini Lab

Online Course • Formula Botanica

About the CPD course

Stories are a universal language: in fact: brands that tell stories are more likely to be remembered and to capture consumer attention. As an indie beauty entrepreneur: you can tap into the power of storytelling to spread the message about your products: your brand mission and boost your own profile. If you thought stories were just for children: think again. In this Mini Lab: we explain why storytelling is a powerful business tool: that can be applied to your marketing: content: and even your branding.

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Formula Botanica

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Formula Botanica

We are the leading online teaching institution for organic formulation and indie beauty entrepreneurship and we are on a mission to teach the world to formulate. We empower our students with the skills to change their lives through organic skincare and haircare.