Decoding Cultural Identity to Maximise Consumer Engagement

Online Course • GenConnectU

About the CPD course

“Decoding Cultural Identity to Maximise Consumer Engagement;” led by Dr. Marcus Collins; explores the role of culture in shaping consumer behaviour. The course offers marketers insights into understanding culture; identity; and community; and how these influence brand engagement. Through a mix of video lessons; and interactive workbooks; participants will learn to define culture; examine its systems; and apply this knowledge to connect with audiences. Designed for both novice and experienced marketers; it emphasizes bridging cultural divides to create impactful brand narratives; ultimately improving engagement and business outcomes.

CPD Provider

GenConnectU

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GenConnectU

gcU’s best-in-class courses deliver the confidence you need to succeed. Built for women, we teach you the soft skills you need to stand out, flourish and advance your career. Be educated & inspired by the world’s brightest experts in what matters to you and be rewarded with certificates that endorse your talents and skills