Marketing of Prescription Drugs in the USA – Interactions with Healthcare Professionals

Online Course • grapl

About the CPD course

The heaviest legal penalties imposed on drug companies concern interactions with healthcare professionals in the context of prescription drug marketing. Payments or other transfers of value made to certain healthcare professionals or teaching hospitals must be reported to the government. Company-sponsored speaking programs and detailing by sales representatives must comply with federal law on advertising and promotion. Industry guidance urges drug companies to follow the highest ethical standards as well as all legal requirements. In this course we identify the laws and guidance that apply; and we provide information that will help companies to market their products without incurring penalties.

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grapl

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grapl

grapl is a UK based digital learning and development specialist, authoring and designing Zenosis® courses to provide an extensive eLearning library for the pharmaceutical, biotech and medicinal products sector. This learning can be delivered via the customers LMS, the grapl LMS or its social, knowledge and collaborative CloudRooms platform. Continuously updated to reflect regulatory changes, Zenosis® courses are trusted to educate their people by some of the worlds leading companies.