Publicity essentials

Online Course • Independent Publishers Guild

About the CPD course

This course takes publishers through some of the basic principles of book publicity. It provides: an introduction to the different types of publicity that are available to publishers; insights into what people working in the media would like from a publisher; practical advice for preparing and delivering press releases; and working with authors to maximise exposure; shares ideas for using social media; events and prizes to build word of mouth about a publishers books; information about publicity in practice; suggests some resources for learning more.

CPD Provider

Independent Publishers Guild

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Independent Publishers Guild

The IPG supports around 560 members who have a combined turnover of £500m a year and who make enormous contributions to creative excellence and innovation in the UK. We supply our members with vital information, practical advice and great ideas to help them grow and prosper. We represent their interests in the wider publishing industry. And we provide a friendly community in which independent publishers can share knowledge and experiences.