Brand Management

Training Course • London School of Business and Finance

About the CPD course

Are you interested in developing and managing a great brand? If so, this course is for you. You will be able to understand key aspects of today’s brand management, looking at it from both corporate and customer points of view, and consider such factors in developing and implementing a marketing strategy. Through lectures, use of models for action, case studies, evaluation of research findings, exercises and project work, you will be able to learn specific topics such as brand elements, brand building, brand positioning, brand architecture, branding mix, brand experience and brand audit. This will enable you to critically analyse the subject and develop a skillset to successfully kick-start a career in the brand management sector, or apply your newly gained skills in the wider areas of marketing within an organisation.

CPD Provider

London School of Business and Finance

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London School of Business and Finance

The London School of Business and Finance is a private business school in the United Kingdom. LSBF attracts the most talented and ambitious candidates from more than 150 countries worldwide and works together with its corporate partners to develop programmes structured with an up-to-date and international perspective in mind.