Brand Management

Training Course • London School of Business and Finance

About the CPD course

This course will focus on the understanding of the key aspects of today’s brand management from a corporate and customer perspective when developing and implementing a marketing strategy. Through lectures and the use of models for action; case studies; research findings; exercises; project works and guests speaking; the course will examine specific topics such as brand elements; brand building; brand positioning; brand architecture; branding mix; brand experience; brand audit. In learning and critically analysing the subject; students will acquire the mindset and skill set to successfully kick-start a career in the marketing and communication field in businesses of all kinds and sizes.

CPD Provider

London School of Business and Finance

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London School of Business and Finance

The London School of Business and Finance is a private business school in the United Kingdom. LSBF attracts the most talented and ambitious candidates from more than 150 countries worldwide and works together with its corporate partners to develop programmes structured with an up-to-date and international perspective in mind.