Global Marketing Practices

In today’s highly competitive global market, you will need to gain a thorough understanding of the needs, customs and demand of different market segments and economies. You will also need a thorough understanding of how different customers from different geo-cultural backgrounds think, in order to generate appeal to them. During this course, you will discuss and analyse global success stories including big brand names such as Mc Donald’s, Coca Cola and Daimler, who have achieved worldwide success through business and environmental awareness by knowing exactly how to decide between different global and local marketing strategies. Using such case studies and in-class discussions, the course intends to enhance your critical thinking and analytical skills, while exposing you to new marketing theories and paradigms.