Oxford Digital Marketing: Disruptive Strategy Programme
Saïd Business School, University of Oxford
About the CPD course
This programme aims to provide participants with the skills and confidence to respond to the forces driving disruption in the digital marketing landscape. They will investigate how consumer behaviour has evolved and develop strategies for adapting their approach to account for this. They will also explore emerging technologies and marketing channels, and how to use them effectively in their marketing strategy.
We aspire to be a world-class business school community, embedded in this world-class University, tackling world-scale problems.
The talents and efforts of our faculty, students, alumni and staff have translated into accomplishments that demonstrate that we are achieving our aim. The people at Oxford Saïd are exceptional, not only as measured conventionally but in the depth of their character. Our ideas, produced through rigorous research, are measurably changing the way leaders think and act, and in so doing, helping make businesses more effective and principled.
By bringing young and experienced leaders to Oxford Saïd, whether as undergraduates or MBAs, or as CEOs or Nobel laureates, we are at the centre of the most important issues of the day.