CPD Courses

Sell the Idea

Training Course Sell the Idea

About the CPD course

The ‘Sell the Idea’ training addresses a growing need for professionals; particularly in creative; strategy; management and cross-functional teams; to effectively pitch their ideas in competitive and complex markets. By exploring three key principles—The Inciting Incident; Context; and The Surgeon—participants learn to create compelling; clear; and persuasive narratives. Through a hands-on workshop; learners also gain skills in applying storytelling and practical tools to enhance communication and increase the likelihood of idea adoption.

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Sell the Idea

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Sell the Idea

Sell the Idea

Online and in-person training from author and Apple Design's Ian Wharton to help teams and individuals pitch their ideas more successfully. This training is for creative and design professionals, entrepreneurs and founders of early-stage startups, and Internal cross-functional teams.

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