Online Career Accelerator: Digital Marketing Strategy and Analytics

This course addresses the need for digital marketing leaders by helping you develop integrated; up-to-date knowledge of the tools and tactics you can use to boost business performance; with a focus on transforming data into actionable insights and using visualisation to communicate these insights at a leadership level. Through coursework and industry-led projects; you’ll deepen your understanding of digital marketing and practice its application in real scenarios. From channel strategy; team structures and data privacy; to growth marketing; emerging technologies; data-backed decision-making; you’ll build a diverse portfolio of digital marketing skills you can use to drive ROI for any business.