JN02: Building trust and reputation

Online Course • Thomson Foundation

About the CPD course

What is the difference between a journalist and a communicator? This course will introduce the learner to the what it means to be a journalist and the use of tools such as a mission statement as a personal or organisational guiding reference and as a tool to safeguard reputation. The course is divided into four sections: Section 1 provides an overview of the course and introduces the course trainer and media experts. Section 2 asks you to examine and define what you consider as journalism. Section 3 runs you through the use of mission statements to achieve transparency and to gain the readers trust. Section 4 introduces you to a reputation management tool developed by international academics Charles Fombrun and Cees Van Riel.

CPD Provider

Thomson Foundation

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Thomson Foundation

Thomson Foundation is the world’s oldest international media development organisation, with a 60-year history of training journalists in ethical standards and quality reporting. The foundation works with media organisations, governments, civil society bodies and commercial entities wishing to sponsor professional excellence in communications. It has three main areas of activity: Training; Strategic communications; Consultancy.