Introduction to Digital Marketing

Training Course • University of Gibraltar

About the CPD course

In a world where social media has the most influence in reaching out to the masses; this workshop on Introduction to Digital Marketing will focus on the strategic aspects of advertising; usability; analytics and marketing. You will gain knowledge on basic principles of digital marketing; develop the skills required to deal with real-world business problems and exploit digital business opportunities. Delegates will explore a range of digital marketing tools including; email and digital advertising; digital video; search engines and social media. Delegates will also learn how to run a basic campaign on different digital advertising platforms as well as understand the basics of web analytics and search engine optimization.

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University of Gibraltar

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University of Gibraltar

Get ready to go further with University of Gibraltar. Whatever you choose to study with us, expect a unique learning experience at a new kind of university. Our UK-aligned, industry-led courses ensure you’re getting the skills that employers are looking for, while our smaller class sizes give you the space to explore big ideas. As a young university, we are driven by our mission to build an institution that creates opportunity for our students and graduates. We invite you to join a growing community of students and take your next steps with us.