The course investigates the strategic approach of digital marketing within the business environment. It builds on the understanding of digital marketing context; differences in consumers behaviours and examines how digital marketing analysis; strategies and plans can be developed and implemented in a digital business. The course is focused on innovative changes in communication and engagement with customers in a digital environment and how it affects the development of the digital marketing presence; plan and strategy. A computer-based simulation will be used to aid the development of the relevant skills and knowledge.
Home to over 18,000 students from more than 160 countries, the University of Westminster has been voted the most internationally diverse university in the UK. Through extremely close links in business, professional and academic life within London, as well as overseas, the University remains impactful, adding real value to professional practise through a wide range of Undergraduate, Postgraduate and Professional and Short courses.
