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This event took place on 10th October 2018, so you won't be able to enquire. They may run the event again in the future. Contact the member by visiting their profile using the 'Member Profile' link above.

We are looking to bring together the definitive group of executives responsible for technology and strategies to secure and protect global brands. The key issues in the brand protection sphere will be discussed; including the following: The importance of counterfeiting; copyright; design and trademark infringements E-commerce seller responsibility Tackling IP infringements e.g. design infringement in China The pharmaceutical sector as the leader in developments in anti-counterfeiting and brand protection How emerging technologies such as machine learning; artificial intelligence; blockchain and internet of things can be used to tackle brand protection issues The effects of counterfeiting on a brand reputation; and the link with trust Investigating the regulatory view – why are so few infringing products stopped at customs; and how do the authorities supervise the internet? How brand owners provide the incentive to invest to prevent counterfeiting The role of supply chain; logistics and security firms in combatting IP infringing and counterfeit products The effects of recent case law in the brand protection sphere.

TBC
Amsterdam

Sectors