Committee of Advertising Practice
UK's independent regulator for advertising
Organisation Description
The Committee of Advertising Practice (CAP) is responsible for writing and maintaining the Advertising Codes. CAP is the sister organisation of the Advertising Standards Authority (ASA), who is the UK’s independent regulator of advertising across all media.
Together we work to support the industry to help them get their ads right before they are published. We do this by providing guidance, pre-publication advice and training for the industry.
CPD Courses and Workshops Available
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Alcohol Advertising
Online Course | Committee of Advertising Practice
The rules surrounding alcohol advertising are strict. However; it is still possible to come up with creative; effective ads that comply with the Advertising Codes. This module will cover the key rules that an alcohol marketer needs to know.
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Food and Soft Drink Advertising to Children
Online Course | Committee of Advertising Practice
This course will give you an overview of the main rules that apply when advertising food and soft drink products to children in non-broadcast media. It will also take you through some exercises to put your understanding into practice and will end with an assessment to test what you’ve learned.
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Gambling Advertising
Online Course | Committee of Advertising Practice
This course provides gambling advertisers with all of the tools they require to produce ads that comply with the rules.
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Insiders’ Guide to the ASA and CAP
Online Course | Committee of Advertising Practice
This module is designed for marketing; advertising and compliance professionals to provide them with an essential foundation of how advertising regulation works. The course will run through the key principles of creating marketing communications that comply with the Codes and uses real-life rulings to illustrate how the ASA’s remit applies.
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Misleading Advertising Part One
Online Course | Committee of Advertising Practice
On this course you will discover how to avoid creating advertising that could inadvertently mislead your customers; and create campaigns that comply with the rules. This course focuses on how to deal with aspects of ‘free’; ‘comparisons’ and ‘availability’ in your ads.
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Misleading Advertising Part Two
Online Course | Committee of Advertising Practice
On this module you will learn the importance of having the evidence to back up your claims; making sure any qualifications are clear; and how to avoid misleading your customers with the use of endorsements and testimonials.
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Misleading Advertising Three
Online Course | Committee of Advertising Practice
This module will look further at some of the key issues relating to misleading advertising; including exaggeration; pricing; guarantees and after-sales service. The course provides you with authoritative advice and guidance on how to create campaigns that comply with the rules.
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Promotional Marketing
Online Course | Committee of Advertising Practice
This online training module has been designed to provide marketing; advertising and compliance professionals with all of the tools they require to run effective and compliant promotions.
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Social Media
Online Course | Committee of Advertising Practice
This module covers how and when the CAP Code applies to social media; as well as looking at which types of social media posts are likely to be covered by the Code; and why.
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Advice: am Insiders’ Guide to the ASA and CAP Manchester
Seminar | Committee of Advertising Practice
An Insiders’ Guide to the ASA & CAP will cover all of the essential rules and information required to create advertising campaigns that stick to the UK advertising rules; the CAP Advertising Code.
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Advice: am Misleading Advertising
Seminar | Committee of Advertising Practice
This seminar will cover all of the essential rules and information required to create advertising campaigns that do not mislead consumers.
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Advice: am Online Advertising
Seminar | Committee of Advertising Practice
This seminar will guide delegates through the ASA’s online remit. ASA/CAP experts will talk attendees through the relevant rules of the UK Code of Non-broadcast Advertising; Direct & Promotional Marketing (CAP Code) and how they apply to online marketing i.e. advertisements on paid-for (sponsored) searches; social media; companies’ own marketing claims on their own websites and in other non-paid for space they control.
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Advice: am Social Media
Seminar | Committee of Advertising Practice
The seminar; delivered by ASA and CAP experts; will provide an in-depth look at the rules for social media advertising. Attendees will benefit from hearing a range of real-life case studies to help understand the rules further and ensure their marketing communications on social media are recognisable.
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Advice: am Promotional Marketing
Seminar | Committee of Advertising Practice
This CAP seminar will provide attendees with greater knowledge and understanding of the promotional marketing rules which will ensure their promotional marketing campaigns are effective and compliant.
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