Creating effective PR strategies and campaigns (Pr02)
02 Jun 2020
About the event
The one day Creating Effective PR Strategies and Campaigns certificated course will give you a practical understanding of how to successfully plan your PR campaigns; During the training; we will explore the principles of PR strategy; how to create excitement and engagement with your internal teams; how to identify your key audiences and create the right type of engagement; exploring the strategic planning required to create structure to your PR campaign; how to plan to budget and how to measure and evaluate campaign effectiveness; The training delivery will bring in a mix of practical inputs; discussion and presentations; that will help give you the practical take away tools needed to plan your PR campaigns effectively
Our primary mission is to provide courses that explain how brands can build reputational capabilities that help organisations to stay competitive and take advantage of the growing importance of social influence and the changing nature of business.