Virtual Advice: AM Insiders' Guide to the ASA & CAP
03 Feb 2021
About the event
This virtual introductory session to the ASA and CAP system will cover the key areas of the Advertising Codes to help you create compliant advertising campaigns. If you are new to advertising; or could just do with a refresher; this webinar will take you through the self- and co-regulatory structure; the way that the ASA handles complaints; and some of the main areas of regulation.
The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes). The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and is responsible for writing the Advertising Codes. The ASA and CAP are committed to regulating in a way that is transparent, proportionate, targeted, evidence-based, consistent and accountable.
