Competitions and prize draws; discounts and “free” items with a purchase can all count as Promotional Marketing. This interactive; online session will give you greater knowledge and understanding of the promotional marketing rules which in turn will help you to run effective and compliant campaigns. Our experts will use case studies to illustrate where advertisers have fallen foul of the rules; guide delegates through the Advertising Codes and explain how the ASA applies the rules to promotional marketing.
The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes). The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and is responsible for writing the Advertising Codes. The ASA and CAP are committed to regulating in a way that is transparent, proportionate, targeted, evidence-based, consistent and accountable.