This interactive; live webinar will guide you through the Ad Rules and how these apply to online; be that advertisements on paid-for (sponsored) searches; social media; marketing emails; companies’ own websites and in other non-paid for space that they control. Our experts will talk you through the relevant rules of the UK Code of Non-broadcast Advertising; Direct & Promotional Marketing (CAP Code) and answer your questions about how to be compliant.
The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes). The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and is responsible for writing the Advertising Codes. The ASA and CAP are committed to regulating in a way that is transparent, proportionate, targeted, evidence-based, consistent and accountable.