This interactive training course will guide you through all of the essential rules and information required to create advertising campaigns that do not mislead customers. You will also have the opportunity to pose your questions to the expert trainers at ASA. Around 70% of the cases covered by the ASA relate to misleading advertising; so this session will be beneficial to anyone who works within marketing; advertising or account management.
The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes). The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and is responsible for writing the Advertising Codes. The ASA and CAP are committed to regulating in a way that is transparent, proportionate, targeted, evidence-based, consistent and accountable.