The course will help you understand how to plan and create effective PR campaigns: enhance engagement with your internal teams: identify your key audiences: and explore the strategic steps required to create a structure for your PR campaigns. You will explore how to plan your budget and resources and how to measure and evaluate the effectiveness of your campaigns. You will be trained by leading PR experts in the process of structuring your thinking and planning strategically for your own campaigns.
Founded in 1992, the London School of Public Relations (LSPR) is a training and business development organisation that provides support to numerous multinationals, SMEs and NGOs in the UK and globally. Our primary mission is to provide courses that explain how brands can build reputational capabilities that help organisations to stay competitive and take advantage of the growing importance of social influence and public relations in the changing nature of business.
