Managing your media relations and engagement is an essential skill for PR professionals. Learning how to enhance your relationship with the press and writing stand-out press releases are the building blocks for communicating your brand effectively. Whilst you are on the course: you will look at identifying the most suitable types of media for your brand: how to build your media contacts and how to structure and write newsworthy and compelling press releases. You will also learn how to strategically plan your media campaigns.
Founded in 1992, the London School of Public Relations (LSPR) is a training and business development organisation that provides support to numerous multinationals, SMEs and NGOs in the UK and globally. Our primary mission is to provide courses that explain how brands can build reputational capabilities that help organisations to stay competitive and take advantage of the growing importance of social influence and public relations in the changing nature of business.
