Gain insights into how to build a competitive advantage for your brand by applying financial and external analysis tools to help identify future trends and opportunities. During the Analytical Tools for PR Professionals: you will discover the analytical business tools used to facilitate planning and forecasting. Gain an understanding of useful frameworks needed to formulate strategies: evaluate options for business and contribute to improving performance. There will be a focus on how business and financial analysis helps reduce financial and reputational risk: provides a greater understanding of trends: and an improved return on investment. Explore how to apply specific measurement tools to help you gain information on to base your business decisions on.
Founded in 1992, the London School of Public Relations (LSPR) is a training and business development organisation that provides support to numerous multinationals, SMEs and NGOs in the UK and globally. Our primary mission is to provide courses that explain how brands can build reputational capabilities that help organisations to stay competitive and take advantage of the growing importance of social influence and public relations in the changing nature of business.
