The strategic approach to communications and media consultancy requires clarity on vision and goals. During the course: we will look at the various types of media: building your media contacts: and how to make your story newsworthy. During this practical course you will explore key decision points to identify new opportunities across the digital mix including the shift to content marketing and earned media strategies: as well as the latest trends. The course will teach you how to tackle your communications objectives with a strategic approach.
Founded in 1992, the London School of Public Relations (LSPR) is a training and business development organisation that provides support to numerous multinationals, SMEs and NGOs in the UK and globally. Our primary mission is to provide courses that explain how brands can build reputational capabilities that help organisations to stay competitive and take advantage of the growing importance of social influence and public relations in the changing nature of business.