The one day Write for the Web certificated course will help you to develop your writing style to get the most out of your content for online publications. Learn how to write with SEO in mind: understand user behaviour and begin to think of text as visual. Cover best practices for titles and subheadings: blogging and editorial planning. Learn tips to keep your writing interesting and with content that engages your audience. The sessions take the form of group discussion and practical exercises overseen by an expert online writer and editor. During the course: there will be a focus on adapting your written style: tone: and content for various types of audiences. The course will also cover the correct use of English: tricky grammar: spelling: and punctuation. There will be practical exercises on how to proofread and copy edit: to spot inconsistencies and errors.
Founded in 1992, the London School of Public Relations (LSPR) is a training and business development organisation that provides support to numerous multinationals, SMEs and NGOs in the UK and globally. Our primary mission is to provide courses that explain how brands can build reputational capabilities that help organisations to stay competitive and take advantage of the growing importance of social influence and public relations in the changing nature of business.
