The certified Social Media and Digital Marketing course will help you learn emerging social media trends: current best practice: create an online marketing strategy and how to build and maintain relationships with your online customers to protect your corporate reputation. This course trains you how to use marketing tools to increase brand awareness: boost customer loyalty and increase traffic to your landing page. Upon completing this course: you will feel confident to plan and create digital marketing campaigns: identify social media marketing opportunities: track social media activity: develop content and copy and understand the role of social media in establishing a strong: personal connection with your customers.
Founded in 1992, the London School of Public Relations (LSPR) is a training and business development organisation that provides support to numerous multinationals, SMEs and NGOs in the UK and globally. Our primary mission is to provide courses that explain how brands can build reputational capabilities that help organisations to stay competitive and take advantage of the growing importance of social influence and public relations in the changing nature of business.