Strategy agency Sonder & Tell explain how to root TOV in brand positioning and connect it with a creative idea; along with some great examples from their experience.
CPD Provider
ProCopywriters: The Alliance of Commercial Writers
ProCopywriters: The Alliance of Commercial Writers
Founded and managed by copywriters, we exist to elevate the profession of copywriting, provide learning and development opportunities, and help our members showcase their skills, raise their profiles and find work.
We also run a one-day copywriting conference in London, open to both members and non-members. The conference is the leading event devoted to copywriters in the UK, and it attracts attendees from around the world. The conference has featured high-profile speakers including Dave Trott and Rory Sutherland, and has been supported by the Chartered Institute of Public Relations, the Institute of Direct and Digital Marketing (IDM) and the Content Marketing Association (CMA).
