Competitions and prize draws discounts and free items with a purchase can all count as Promotional Marketing. During this virtual interactive course our expert trainers will illustrate where advertisers have fallen foul of the rules previously guide you through the Advertising Codes and explain how the ASA applies the rules to promotional marketing. Ahead of the session each attendee will be given access to our 'Insiders' Guide to the ASA and CAP' eLearning module. This will give you a foundation of knowledge on the regulation system to enable you to get the most out of the course. This course will take place virtually via Zoom and will provide you with two CPD hours.
The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes). The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and is responsible for writing the Advertising Codes. The ASA and CAP are committed to regulating in a way that is transparent, proportionate, targeted, evidence-based, consistent and accountable.
